Ally

Ally

Ally

Ally gives you practical assistance in overcoming relationship challenges and building a resilient relationship that lasts. Created by psychologists.

Ally gives you practical assistance in overcoming relationship challenges and building a resilient relationship that lasts. Created by psychologists.

Client

Ally couples

Timeline

11 weeks

Services

STRATEGY, BRAND, MARKETING

Website

website

website

website

Client

Ally couples

Ally couples

Ally couples

Challenge

Challenge

Collaborated with Ally, the UK branch of the Swedish relationship app BirdRelations. Developed a personalized content strategy to understand the UK target audience and identify effective messaging.

Goal

Goal

Deliver valuable assets to the client aligned with project goals: Comprehensive content strategy report Data analysis and actionable insights documentation Prototype content pieces across various formats Distribution and performance strategy guide Report on diversity, equity, inclusion, and sustainability in content creation

Result

Result

Clarified the app's objectives: generate buzz in the UK, increase brand awareness, and grow the number of active users. Conducted research through interviews, surveys, and insights from the app, identifying three key focus areas: Education, Emotion, and Fun. Developed a detailed strategy by mapping the customer journey and conducting content audits and further research.