Client
Hexagon
Timeline
2 weeks
Services
MARKET RESEARCH, STRATEGY
Website
Client
Developed an interactive, AR-based concept for the Mining Expo in Las Vegas. Created a compelling story with a strong hook: "How can we work together to restore, and how can we help you?" Aimed to gather external insights and collaborate to bring the concept to life.
Promote and raise awareness of the Green Cubes product at the physical event. Foster meaningful connections and encourage the target audience to utilize Green Cubes to meet their legal biodiversity restoration requirements. How Might We: Attract the target group at a physical mining event. Deliverables: Customer journey mapping Event video presentation Moodboard and illustration plan Comprehensive event hosting plan
Initiated research to identify the target audience and effective engagement strategies. Developed a moodboard to establish the desired vibe and concept. Chose the “Cube” concept for R-evolution, aligning with the authenticity of the Green Cubes initiative and making biodiversity engaging and digestible for the audience. After client approval, delivered illustrations, the event video, and a detailed plan for the event execution.