Client
MyNewsDesk
Timeline
2 weeks
Services
CONTENT STRATEGY
Website
Client
Develop a content calendar and one persona for social media, leveraging the existing tone of voice found on the career page, @mynewsdeskers on Instagram, and the MND website. Create a content calendar for the HR department to increase awareness about the company for current employees and potential hires. Pitch a persona that aligns with the company’s tone of voice to foster a suitable workplace atmosphere.
Instill a sense of pride among current employees at Mynewsdesk. Attract potential employees through engaging content that reflects the company culture.
Conducted research to identify the target audience and effective engagement strategies. Developed a content calendar outlining optimal posting times and content ideas tailored to Instagram and other social media platforms. Delivered the content calendar and timelines for implementation, ensuring alignment with the company’s branding and messaging. Create multiple personas to represent different segments of the target audience, ensuring a comprehensive understanding of employee and potential hire motivations. Develop content themes that resonate with the company's values, such as employee spotlight features, company culture insights, and community involvement highlights. Establish KPIs for measuring the effectiveness of the social media content, including engagement rates, reach, and follower growth.